the inspiration.

In 2019, Seth and Jenny Nelson's quest for a transformative sun care solution began not just as a response to Seth's melanoma diagnosis at the age of 27 but as a calling to redefine sun protection itself. Fueled by a vision where sun care is integral to daily wellness, they embarked on a meticulous journey to create products that merge therapeutic care with robust sun defense, aiming for nothing less than revolutionizing how we think about sun protection.

"In every drop of a SOL LABS® product lies our journey of resilience, innovation, and dedication to your skin's health. We're not just protecting you from the sun; we're nurturing your skin's future."

the mission.

Their mission led them on a global quest to harness nature's most potent, skin-nourishing ingredients. This dedication to excellence and innovation took them to the skincare capital of the world, where they collaborated with top formulators. Through relentless dedication and 39 iterations of rigorous testing, they achieved a formula that stood as a testament to their no-compromise ethos on quality, efficacy, and environmental responsibility.

SOL LABS® emerged as a beacon of innovation, embodying the perfect synergy between California's wellness culture and cutting-edge K-beauty science. Each product in their lineup represents the pinnacle of this journey, offering unparalleled protection that is as gentle on the planet as it is on your skin. The founders' commitment to "selecting nature's finest" led to a curated blend of ingredients, such as Astaxanthin, Hyaluronic Acid, and Niacinamide, making their sunscreens not just a barrier against UV rays but a comprehensive skin health solution.

At the heart of SOL LABS® is the belief that sun care should not only protect but also enhance skin health with every application, creating a daily ritual that people look forward to. Their unwavering dedication to innovation is reflected in the meticulous development process, which ensures that each product not only meets but exceeds industry standards for protection, sustainability, and skincare benefits.

the commitment.

Today, SOL LABS® stands as a testament to what passion, innovation, and a commitment to excellence can achieve. Their journey from concept to creation exemplifies a relentless pursuit of creating the ultimate sun care experience – one that invites users to embrace a healthier, more radiant future. With SOL LABS®, experience the culmination of a mission-driven journey to bring forth the best in sun protection, where every application is a step towards a brighter, protected, and nourished tomorrow.

our manifesto.

Luxurious Quality

We are committed to delivering an unparalleled sun protection experience. By using premium, high-quality ingredients, we craft products that make sun protection a delightful indulgence.

Natural and Organic

We harness the power of nature by using only the finest natural and organic ingredients in our formulations. Our products are gentle on your skin and respectful of the environment.


SOL LABS® embraces diversity and celebrates individuality. We create products that cater to all skin types, tones, and sensitivities, ensuring everyone can experience our luxurious sun protection.

Eco-Friendly Practices

We take our responsibility to the planet seriously. Our commitment to sustainability guides our choices, from using eco-friendly packaging to sourcing ingredients that minimize our ecological footprint.

Education and Awareness

We strive to empower our community with knowledge about sun protection, skin health, and sustainable living. Through engaging content and conversations, we aim to inspire a collective movement towards a brighter, healthier future.

Continuous Innovation

We are passionate about staying at the forefront of skincare innovation, researching and developing new technologies and ingredients that elevate the sun protection experience.

Giving Back

As a brand that cherishes our planet, we are dedicated to supporting initiatives that protect and preserve the environment. Together with our community, we work towards a more sustainable and eco-friendly world.